New York State has shelved the idea of a tax on sugary sodas and juice drinks. But New York City’s public health officials opened a new front in their struggle against high-calorie beverages on Monday, unveiling an ad campaign that depicts globs of human fat gushing from a soda bottle.
“Are you pouring on the pounds?” asks the ad, which urges viewers to consider water, seltzer or low-fat milk instead, and warns: “Don’t drink yourself fat.”
The ad — which cost about $277,000 to develop over three fiscal years, including money for creative work and focus …

New research from the University of Illinois suggests that weight-loss campaigns that promote exercise may actually cause people to eat more.People who viewed posters suggesting that they “join a gym” or “take a walk” ate more food after looking at the posters than people who saw similarly designed posters prompting them to “make friends” or “be in a group,” the researchers found.
Subliminal words about being active had a similar effect on study participants, said psychology professor Dolores Albarracín, who led the research. “Viewers of the exercise messages ate significantly more …