Articles tagged with: advertising
Children, Fast Food, Food Industry, Headline, Health, Health Campaigns »
TweetJune 5, 2012, Los Angeles Times, Dawn. C. Chmielewski
The Walt Disney Co. has become the first major media company to ban junk-food advertising on programming that targets children.
Building on a healthy-foods initiative in its theme parks, Disney imposed new standards for food and beverages advertised on Disney XD and during the Saturday morning programs on Disney-owned ABC television stations. Disney Channel and Disney Junior, which are not ad-supported but receive brand sponsorships, would also be covered under the nutrition guidelines, officials said.
Kanter Media, a research firm specializing in advertising, estimated …