The New York Times, Jane E. Brody, July 26, 2010
Vitamin D promises to be the most talked-about and written-about supplement of the decade. While studies continue to refine optimal blood levels and recommended dietary amounts, the fact remains that a huge part of the population — from robust newborns to the frail elderly, and many others in between — are deficient in this essential nutrient.
If the findings of existing clinical trials hold up in future research, the potential consequences of this deficiency are likely to go far beyond inadequate bone …

The New York Times,  LESLEY ALDERMAN, December 4, 2009
WHEN I stock up on ibuprofen (my painkiller of choice), I typically buy a 500-count bottle of a store brand like Kirkland or Rite Aid. After all, ibuprofen is ibuprofen. Each pill costs me about 3 cents — or only one-third the cost of 9-cent Advil.
Yet, when it comes to vitamins — which I take only when I feel run down — I turn to name brands like Centrum or Nature Made. My thinking has been: Why mess around with quality when …